The Story Continues......

In the late 1980's the name was changed to Don's Oak Furniture. We quickly gained a reputation in southern Wisconsin as one of the only places to find quality oak furniture at reasonable prices. Throughout these early years the company was owned and operated by Don and his wife Pat. With Don's background in antiques he knew what to look for in new furniture. Quality was something that was built into most antique furniture. This was the kind of furniture that he wanted to sell in his store. So the search for quality vendors began. As things progressed and the store grew it was decided that we had till move into a larger space. Slowly but surely it grew even larger. Eventually the store outgrew Don and he decided that this little business was getting too big. That was when Don decided to sell the business to his son-in-law, Blaine Neupert. Blaine and his wife Tina took over general operation of the business in 1993. Blaine's background in sales and marketing would prove to be useful. Both Blaine and Tina had worked in the business from the beginning and with the guidance of Don and Pat, started out down the road of self employment. The first several years saw the continued expansion of business. The goal was always the same, offer the public a quality product at reasonable price and business would take care of itself. By the mid 1990's it was decided that the quality product would come in the form of Amish Handcrafted furniture. For decades the Amish have become synonymous with quality crafted furniture. Blaine and his wife Tina began making several trips to the Amish communities to search for the best that they had to offer. As the sales grew so did the need for more space. Oak was not the only species of lumber that found its way onto the showroom floor. Cherry Maple and Hickory soon became a part of the growing store. With all of the new product a larger warehouse was added in 1996 and in 1997. In 2001 it was decided that more showroom space was needed so an addition to the east side showroom was started. Completed in early 2002 the newly expanded space was almost a full 20,000 sq. ft. This made Don's Oak Furniture one of the largest all wood furniture stores in the Midwest. In 2003 Don's doubled its size and added a west side location for a total of 40,000 square feet of showroom space. we began adding several new categories of furniture, and in 2005 changed the name to Don's Home Furniture to reflect the fact that we truly were more than just an oak store. Sofas, area rugs, accessories and wall art were now a part of the landscape on both showrooms. In late 2006 the decision was made to open one large location on the beltline and close the two other locations. This move would put the location in what many people in Dane county perceive as "Furniture Row". A location that would allow everyone in the region to shop several furniture stores within a stones throw of one another. So in early 2007 the move was complete. Today, with annual sales in the area of 6 million dollars, and over 120 different Amish vendors Don's Home furniture continues to impress those that make their way to the store. First time shoppers are stunned to find that for close to what you would pay at a big box store on furniture that is mass produced you can invest in a hand crafted heirloom that will last generations. While not all of the furniture that we sell is Amish made the vast majority (about 70%) is. So the goal remains the same as when Don first began. Offer quality products at reasonable prices, with just a lot more to choose from. We welcome your comments and suggestions so please feel free to send us an e-mail at oakman1997@msn.com. Thanks for taking the time to visit our web site. Please stop back frequently as we will update our pictures often to reflect several of the new items that make their way on our showroom floors. Thanks again, Blaine, Tina, Amanda and Brandon Neupert